ProfitBox360Ecommerce Analytics Associate, ProfitBox360
Anupriya Das
Anupriya writes about ecommerce tracking, attribution and profitability. Her articles explain how to interpret store and advertising data, calculate acquisition costs and contribution margins, and recognise gaps that affect business decisions.
How this research is checked, and corrected
- Every figure carries its source sentence. A number without the sentence it came from is not published here.
- Denominators are stated. A percentage is meaningless without what it is a percentage of, and two correct figures with different denominators look like a contradiction.
- The measurer is named, never the outlet that repeated them. Six sites carrying one study is one source.
- Nothing is averaged across measurers. Disagreements are published side by side with what differs between them.
- Absences are published. Where a figure does not exist, the report says so and lists what was checked.
- Corrections are versioned. Each report ships its evidence table with a version and a last-verified date. When a figure changes, the version moves and the change is noted rather than quietly overwritten. Corrections go to mnm@profitbox360.com.
Research by Anupriya Das
- Ecommerce · IndianGoogle Ads and GA4 Purchase Tracking: How to Avoid Duplicate Conversions
- Ecommerce · IndianMeta Pixel and Conversions API on Shopify in India: Fixing Duplicate and Missing Purchases
- Ecommerce · IndianLTV to CAC and CAC Payback Benchmarks for Indian D2C Brands
- Ecommerce · IndianContribution Margin Benchmarks for Indian D2C Brands by Category
- Ecommerce · IndianWhy High Reported ROAS Can Hide Ecommerce Losses in India