ProfitBox360Research library
What the published numbers actually say.
Every report here takes one question, gathers every figure published against it, and works out which one holds. Sources are named, denominators are stated, and where a number does not exist we say so.
2 reports2 markets1 vertical
2 reports
- Ecommerce · Indian
Is my RTO rate normal — and what is it actually costing me?
Indian D2C RTO benchmarks for 2026 — COD orders fail at 26–58% vs under 2–15% prepaid, one failed delivery costs ₹150–250, and the math for when COD stops paying.
- Ecommerce · US
What's a normal CAC for a US D2C brand — and what can you actually afford to pay?
US D2C CAC benchmarks for 2026 — and the affordability math the tables don't show: your true new-customer cost runs ~1.6× the published number, and what you can afford depends on margin × repeat rate. Calculations shown.