Understanding ecommerce with data.

YouTube CPM, cost per view and Shorts costs in India, how Demand Gen works for online stores, Google-reported ROAS, Indian results and lift tests that prove sales

Restriction causes and their shares, Business Support Home review steps, identity checks, e-mandate payment failures, Meta Verified support and a backup checklist

Average Instagram Reel, Story and YouTube prices by creator tier, cost per tracked order and ROAS, barter vs paid vs affiliate costs, agency fees and usage rights

Meta retargeting CPM, ROAS and frequency benchmarks, Google remarketing ROAS, lift-test evidence on incrementality, and the Advantage+ and Google audience controls

Meta's July 2026 health ad rewrite, purchase-tracking limits, Google supplement and targeting rules, Indian claim laws, rejection rates and review steps

Primary vs secondary conversion actions, the Shopify Google & YouTube app, transaction IDs, enhanced conversions, bid target resets and Indian audit benchmarks

Where Merchant Center shows product and account issues, fixes for price, GTIN, image and policy disapprovals, and the misrepresentation review and cool-down rules

Standard Shopping and Performance Max ROAS for Indian Shopify stores, Merchant Center setup, auction priority, brand exclusions, negative keyword limits and reports

Partnership ad codes, account-level permissions, usage-rights fees and break-even spend, ASCI and Consumer Affairs label rules, and CCPA penalties for creator ads

Audit benchmarks for Indian Shopify stores, Facebook & Instagram app data sharing, Always on data access, Events Manager deduplication and Event Match Quality

Advantage+ sales setup changes since 2025, audience controls and exclusions in India, customer lifecycle strategy, significant edits and Learning limited fixes

New-brand CAC and reported ROAS on Meta and Google in India, brand-name search share, a skincare brand's first six months, platform case studies and a budget split

Meta CPM and CPC, Google Shopping CPC, conversion, CAC and AOV changes in India's 2025 festive season, plus 2026 Navratri, Diwali, wedding and Flipkart sale dates

CAC for eight categories, new-customer vs all-order costs, Meta CPM, CPC and link CTR, Google Shopping and Search CPC, and Google-reported Shopping ROAS by category

COD and prepaid RTO rates by city tier and customer type, COD share of orders and sales, why parcels come back, profit per order and when prepaid discounts pay

Why fashion and footwear orders come back, size-tool prices and results, Snitch, The Bear House and Bonkers Corner policies, and refund versus exchange costs

E-Commerce Rules and drip-pricing guidelines on COD fees, how to show one at checkout, the ₹39 typical fee, and its effect on COD share, conversion and profit

Average CAC and 12-month customer value, LTV:CAC ratios for eight categories, payback months, why Meta CPMs pushed CAC up 35% since 2023, and worked payback maths

CM1, CM2 and CM3 for eight D2C categories, marketing spend by revenue stage, a rupee walk from revenue to CM3, and margins reported by Nykaa, Honasa and Lenskart

Forward freight, COD charge minimums, RTO return fees, 18% GST and COD remittance days compared, with a monthly cost example and pin code reverse pickup checks

Meta and Google Ads ROAS benchmarks, a beauty brand audit, break-even ROAS from CM2, COD and RTO revenue cuts, and the Meta, Google Ads and GA4 settings to check

90-day repeat rates and after-delivery return rates for eight categories, COD versus prepaid returns, what each return costs and how to measure both rates

Checkout completion and RTO with a COD deposit, a ₹99 worked example in rupees, pin-code COD cut-offs, and Shopify apps compared on price, fees and OTP checks

Fake COD order rates, how fakes differ from refusals and cancellations, WhatsApp confirmation and OTP results in rupees, and Meta message costs and rules

Mobile and desktop conversion rates, eight category benchmarks, cart and checkout abandonment, why Indian shoppers leave, and how to measure it in GA4 and Shopify