Expert-led, AI-powered growth for D2C & ecommerce brands.
We plug into your store, ads, and marketplaces, read where money is made and where it's quietly lost, and run the experiments that grow what actually reaches your bottom line.
For D2C and ecommerce brands already spending on ads and selling across their own site and at least one marketplace — Flipkart, Myntra, Amazon, or quick commerce like Blinkit, Zepto, or Instamart. If you're doing ₹2L+ a month in revenue, there's usually enough signal already sitting in your ads account, Shopify or website, and marketplace dashboards for us to find real leverage from week one — without months of a 'discovery phase' before anything ships.
Good signs you're ready
- You're spending on Meta and/or Google Ads with at least 60 days of history
- RTO or COD-related losses haven't been actively worked on this quarter
- Repeat purchase rate is a number you can pull, even if no one's optimising it
The levers that move your numbers.
Every engagement starts by narrowing to the handful of levers that actually move the needle for a business like yours — not a generic checklist run the same way for every client.
Same methodology, applied to ecommerce.
We read the full funnel, not just ROAS
A 4x ROAS on a product with a 22% RTO rate and thin margins can lose money quietly for months. We track acquisition cost, repeat-purchase rate, and RTO together, every week, so scaling spend means scaling profit — not just top-line revenue that looks good in a screenshot.
We run experiments across every surface
Website checkout flow, SEO content, GEO — how ChatGPT and Perplexity describe your brand when someone asks 'best [category] in India' — and quick-commerce listing placement. Wherever a customer actually meets your brand, that's a surface we're testing on, not just the ad account.
We protect margin while we grow revenue
Every test gets judged on what it does to net margin, not just sales. A discount code that lifts conversion 20% but erodes contribution margin by more than that is a loss we catch before it becomes a habit baked into every campaign brief.
We build the RTO and COD playbook most brands skip
Address verification at checkout, COD-to-prepaid nudges, delivery-partner SLA tracking — the unglamorous fixes that quietly recover several points of margin most brands never audit because it doesn't feel like a 'growth' line item.
Example work, not a generic pitch.
COD verification flow to cut RTO
Added an OTP-based address and phone verification step before COD orders confirm, plus a WhatsApp nudge offering a small prepaid discount at checkout.
PDP and checkout test on the top 20 SKUs by traffic
Rebuilt product pages with clearer size and fit guidance and trust signals, then simplified a four-step checkout down to two.
GEO pass on category and comparison content
Restructured key pages so AI answer engines cite the brand correctly when users ask for recommendations in-category, ahead of a seasonal push.