ProfitBox360Customer Retention Analyst, ProfitBox360
Chetan Singh
Chetan writes about repeat purchases and customer communication for ecommerce brands. His articles cover customer segmentation, post-purchase journeys, email and WhatsApp, with an emphasis on useful messages and measurable retention outcomes.
How this research is checked, and corrected
- Every figure carries its source sentence. A number without the sentence it came from is not published here.
- Denominators are stated. A percentage is meaningless without what it is a percentage of, and two correct figures with different denominators look like a contradiction.
- The measurer is named, never the outlet that repeated them. Six sites carrying one study is one source.
- Nothing is averaged across measurers. Disagreements are published side by side with what differs between them.
- Absences are published. Where a figure does not exist, the report says so and lists what was checked.
- Corrections are versioned. Each report ships its evidence table with a version and a last-verified date. When a figure changes, the version moves and the change is noted rather than quietly overwritten. Corrections go to mnm@profitbox360.com.