ProfitBox360Market Research Associate, ProfitBox360
Rohit Sharma
Rohit Sharma writes about ecommerce growth, conversion, retention and unit economics at ProfitBox360. His work focuses on turning D2C data into practical benchmarks and actions that Indian brands can use to improve revenue and profitability.
How this research is checked, and corrected
- Every figure carries its source sentence. A number without the sentence it came from is not published here.
- Denominators are stated. A percentage is meaningless without what it is a percentage of, and two correct figures with different denominators look like a contradiction.
- The measurer is named, never the outlet that repeated them. Six sites carrying one study is one source.
- Nothing is averaged across measurers. Disagreements are published side by side with what differs between them.
- Absences are published. Where a figure does not exist, the report says so and lists what was checked.
- Corrections are versioned. Each report ships its evidence table with a version and a last-verified date. When a figure changes, the version moves and the change is noted rather than quietly overwritten. Corrections go to mnm@profitbox360.com.