ProfitBox360Retention is your growth channel. We treat it like one.
For subscription and app businesses, the real growth lever isn't the next acquisition campaign — it's the cohort you already have. We read your retention curves and run the experiments that bend them.
For subscription and app businesses — fitness, edtech, content, fintech-adjacent products — where the real growth lever isn't the next acquisition campaign, it's the cohort you already have. If MAU keeps climbing but net revenue retention is flat or slipping, or if a new install costs more than it did six months ago while your paywall conversion hasn't moved, this is usually where the leak is. We're a fit if you already have real cohort data — even messy, even split across Mixpanel or Amplitude and your billing provider — and want someone reading it every week, not once a quarter when the board deck is due.
Good signs you're ready
- You track at least day-30 retention by cohort, even if inconsistently
- Churn or paywall conversion hasn't been actively worked on this quarter
- Acquisition cost is rising faster than LTV
- You want retention treated as a growth channel, not a support metric
The levers that move your numbers.
Every engagement starts by narrowing to the handful of levers that actually move the needle for a business like yours — not a generic checklist run the same way for every client.
Same methodology, applied to subscription apps.
We read cohorts, not vanity metrics
Day-30, day-90 and day-365 retention, broken out by acquisition channel and plan tier — because a 40% blended retention number can hide a channel that's actually churning at 70%. We track where users drop off, not just whether total MAU trended up this month.
We run the experiments that move LTV
Win-back email and push sequences, paywall copy and pricing-tier tests, onboarding nudges timed to the moment users typically go quiet — each one tied to a specific cohort number we're trying to move, measured with a real before/after, not a vibe.
We keep acquisition honest against retention
A channel that brings in cheap installs but a cohort that churns twice as fast isn't actually cheap. We judge every acquisition and ASO dollar by the retention curve it produces 90 days out, not the install cost on day one.
We build the win-back loop before you need it
Most apps only build a churn-save flow after churn has already become a board-level problem. We set up the triggers, segments, and messaging early, so when a cohort starts to slip, there's already a lever to pull.
Example work, not a generic pitch.
Paywall copy and pricing-tier test
Ran three paywall variants against the same traffic — different framing of the annual plan, different placement of the free-trial CTA — over a three-week window.
D3 win-back sequence for lapsed trial users
Built a five-touch email and push sequence triggered at day 3 of inactivity, tied to the specific feature the user tried and dropped.
ASO overhaul tied to retention, not just installs
Rewrote store-listing keywords and screenshots to target the segment with the best D90 retention, not just the cheapest install.