ProfitBox360Turn free trials and signups into revenue that expands, not churns.
For SaaS products, growth isn't just top-of-funnel signups — it's trial-to-paid conversion, activation, and the accounts that expand instead of churn. We read the product data and run the experiments that move all three.
For SaaS products — B2B or B2C, self-serve or sales-assisted — where signups are happening but too few convert to paid, or paid accounts churn before they expand. If you already have product analytics wired up, even partially, and want someone reading trial behaviour, activation, and account-level retention every week instead of once a quarter, this is for you.
Good signs you're ready
- You have a free trial or freemium tier with at least 60 days of signup history
- Trial-to-paid conversion hasn't been actively tested this quarter
- Expansion and churn are tracked at the account level, not just per user
The levers that move your numbers.
Every engagement starts by narrowing to the handful of levers that actually move the needle for a business like yours — not a generic checklist run the same way for every client.
The data behind SaaS.
Every engagement runs on the same read-the-data, run-experiments loop — see how it works. What's different here is the data itself.
Trial and signup funnel data
Where signups drop before activating — usually the single biggest lever for a SaaS product, and usually the least-instrumented part of the funnel.
Product usage and activation events
The specific in-product actions that predict a trial converts to paid — once we find them, onboarding gets redesigned to get users there faster.
Pricing and packaging data
Which plan tier, which trial length, which feature-gating actually converts — tested against real signups, not settled by internal opinion.
Account-level expansion and churn
Net revenue retention by cohort and plan, because one expanding account can outweigh several new logos, and a churn risk caught early is cheaper than a win-back campaign.
Example work, not a generic pitch.
Onboarding rebuilt around the activation event
Identified the single in-product action most correlated with trial-to-paid conversion, then rebuilt the first-session flow to get users there faster.
Pricing page and trial-length test
Ran a 14-day vs. 30-day trial test alongside two pricing-page layouts, measured through to paid conversion, not just signups.
Expansion-risk flagging on account usage data
Built a weekly view flagging accounts with usage dropping ahead of renewal, with a save-flow triggered automatically.