ProfitBox360Market Research Associate, ProfitBox360
Rajesh
Rajesh builds and audits the evidence base behind ProfitBox360's research. He traces every published figure back to whoever measured it, records what each number is a percentage of, and flags the ones that turn out to be the same measurement repeated by six different outlets. Where a figure does not exist, he says so rather than estimating it.
How this research is checked, and corrected
- Every figure carries its source sentence. A number without the sentence it came from is not published here.
- Denominators are stated. A percentage is meaningless without what it is a percentage of, and two correct figures with different denominators look like a contradiction.
- The measurer is named, never the outlet that repeated them. Six sites carrying one study is one source.
- Nothing is averaged across measurers. Disagreements are published side by side with what differs between them.
- Absences are published. Where a figure does not exist, the report says so and lists what was checked.
- Corrections are versioned. Each report ships its evidence table with a version and a last-verified date. When a figure changes, the version moves and the change is noted rather than quietly overwritten. Corrections go to mnm@profitbox360.com.