United States

US benchmarks, checked against source.

1 report on US businesses. Every figure names who measured it and what it is a percentage of.

1 report

Ecommerce · US
What's a normal CAC for a US D2C brand — and what can you actually afford to pay?
US D2C CAC benchmarks for 2026 — and the affordability math the tables don't show: your true new-customer cost runs ~1.6× the published number, and what you can afford depends on margin × repeat rate. Calculations shown.
9 Aug 2026

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