India

Indian benchmarks, checked against source.

1 report on Indian businesses. Every figure names who measured it and what it is a percentage of.

1 report

Ecommerce · Indian
Is my RTO rate normal — and what is it actually costing me?
Indian D2C RTO benchmarks for 2026 — COD orders fail at 26–58% vs under 2–15% prepaid, one failed delivery costs ₹150–250, and the math for when COD stops paying.
9 Aug 2026

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